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Hey there! I’m Allyson Griffiths, a Graphic Designer and Social Media Content Creator based out of New York City. I specialize in brand identity, social media management and presentation design.


Selected Works
  1. Personal Branding
  2. Parago
  3. Beam
  4. Viridian Coffee
  5. Lodestar
Illustrations
Presentations
Motion Graphics


Allysonrgriffiths@gmail.com
linkedin
CV
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   Info         Home

2. Parago



Services

Branding 
Logo Design
UI/UX





Parago is an online marketplace designed to make shopping easy and distraction-free. I wanted the branding to be just as straightforward and functional, so I went with primary colors and a simple sans-serif font. The name Parago comes from the word "paragon," which means a perfect example of something. I aimed for this fictional marketplace to embody those ideals by being honest, minimal, and practical.

Unlike other online stores, Parago focuses on helping customers find what they need without the hassle of pop-up ads, cookies, and unnecessary promotions. With a clean layout, thoughtful color choices, and no complicated features, shopping on Parago is meant to be a smooth and enjoyable experience. 











The color palette reflects the goal of simplicity that Parago strives to uphold. Assigning each sector of the marketplace its own color allowing customers to quickly identify what area they are shopping in; online retail, streaming service, Fair Foods, and the members only section.
Mark

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