Hey there! I’m Allyson Griffiths, a Graphic Designer and Social Media Content Creator based out of New York City. I specialize in brand identity, social media management and presentation design.
Selected Works
Illustrations
Presentations
Motion Graphics
4. Viridian Coffee
Services
Brand Positioning
Illustration
Packaging
Illustration
Packaging
For the rebranding of this charming coffee shop in Oklahoma, I aimed to infuse the brand with the same calming and inviting vibes that the owners have cultivated within their space. The goal was to translate the serene, welcoming atmosphere of the café into every element of its new visual identity and tone of voice. To achieve this, I carefully selected a neutral color palette that exudes tranquility and sophistication, creating a sense of peace and relaxation.
The choice of an elegant typeface was equally intentional, designed to complement the understated color scheme and reinforce the café's refined yet approachable character. Every aspect of the rebranding, from the logo to the marketing materials, was crafted to evoke a sense of calm and comfort, encouraging patrons to unwind and savor their coffee experience. By aligning the visual elements with the café's ethos, we were able to create a cohesive and harmonious brand identity that truly reflects the essence of this beloved Oklahoma coffee shop.
